Read the profile by Emily Hallie at Gulfshorelife.com
"Before Vivian Grimes built her own brand, she spent time building them for other people. For three years, the 27-year-old entrepreneur worked in the venture capital industry at California-based direct-marketing firm Guthy-Renker Ventures. While tons of social media influencers identify as jewelry makers, Grimes is no dilettante. She grew up surrounded by the business - her father and grandfather have owned Naples-based Certified Jewelers for more than 15 years and have 40 years of industry experience"